Oct
10
Katie asked:
Should it be attached or embedded?
JESSICA
Should it be attached or embedded?
JESSICA
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2 Responses to “What is the proper format for emailing a press release to possible editors?”
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2 Responses to “What is the proper format for emailing a press release to possible editors?”
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Most PR departments use Adobe Acrobat to produce PDF files to craft such releases.
Sorry to disagree, but press releases are, almost exclusively, text only, so a Word document would be preferred as it’s easier for editors to copy/paste and quicker to open. PDF’s would work better for pages in which layout and design are the priority, but with a press release you want to give only the basic information of who, what, when, where and a contact person. Newsrooms and communication dept’s get a lot of press releases and in order to be taken seriously you must adhere to these strict conventions, or risk being mistake for spam.
As simple as press releases appear, there is an art to creating them. Nothing clever other than a bold headline (which is recommended). No graphics other than, perhaps, a small logo. Double space the text. Keep it brief and clean. If it’s much longer than half a page, you may want to rethink the text, although some do get that long. Never, ever more than a single page, though.