Aug
30
someoneoutthereishere asked:
I have a small Internet business and have done a few press releases in the past, but nothing serious. In the past I have sent them out last minute with the generic header of “For Immediate Release”
I have a small Internet business and have done a few press releases in the past, but nothing serious. In the past I have sent them out last minute with the generic header of “For Immediate Release”
I’m getting ready to release a new product and want to do it the right way this time. So, are you supposed to send them out a day ahead and put “immediate release”, or is it actually preferred to send them ahead of time and put something like “release on June 29, 2007″ to give them some planning time?
I can see the advantage of sending them early [not sure how early?]. But I would also assume that if sent early that they may be forgotten about by the time the date actually comes along. Any thoughts? Thank you!
PATRICK
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4 Responses to “When to send press release? [How many days ahead]?”
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If you are having some type of event surrounding the release, you will need a cover letter inviting the media plus the press release, and you may want it out two weeks out, with any follow-up calls a week before (for those who have not given you an answer).
If it’s just a press release concerning the product - with no release - look at about seven days out, since the media may want to schedule interviews, etc.
Your analysis of the process is absolutely correct. Too soon= not enough time to act. Too long = long forgotten. Timing all depends on your target publications. With newspapers and broadcast media, I would say send the release 1 to 2 weeks before the event. For magazines and journals, find out about their timelines for submission — most are 2 -3 months prior to publication if it’s a monthly — send it in by deadline of the issue in question.
Myra Per-Lee
Inventor/Marketing Specialist
Always, send a Press Release, at least 7 to 10 days in advance. Thereafter, contact concerned official over a phone or personally.
In case planing an event, invite press to witness the same.
The source link below should be able to answer many of your questions and guide you through the process. A representative of PR web discusses various topics and tips regarding press releases - hope this helps!