Aug
12
Otis M asked:
A. To have an official document of record about what an organization is doing
B. To inform media rather than an intended targeted public about what your organization is doing
C. To create spin about an issue of interest to the public
D. To influence the media to write favorably about the material in the press release
E. All of the above
WENDY
A. To have an official document of record about what an organization is doing
B. To inform media rather than an intended targeted public about what your organization is doing
C. To create spin about an issue of interest to the public
D. To influence the media to write favorably about the material in the press release
E. All of the above
WENDY
Comments
One Response to “The major purpose of a press release is?”
Leave a Reply
A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.
Basically, you want to create an interest in the product that might result in a positive news story, incoming links to your site and a fresh amount of buzz!
Buzz marketing in a nutshell:-)