Aug

3

how to make a press release for a retail store?

Filed Under Other - Advertising & Marketing 

trish asked:


i am asked to make a press release for a woman’s retail store for winter/spring collection and i dont know where to start.

JOANNA

Comments

3 Responses to “how to make a press release for a retail store?”

  1. Pobept K on August 4th, 2008 4:30 am

    check with your local “press” and see what they will accept and except to see in a press release

  2. Patrysha on August 5th, 2008 7:35 pm

    Start with a solid headline and remember to use a reverse funnel when writing a press release (that means putting the who, what, when, where and why in the first paragraph and the supporting information below it.

    Make sure you emphasize what is truly unique about the store and the collection.

    The important thing to remember is that your release should be newsworthy. Avoid turning it into a marketing piece and using a sales approach in your release.

    There are several sites online that will help with writing your press release and the appropriate format to send it in as well as some very good books on the topic that should be available in your local library.

    If you need more tips or help, feel free to email me.

  3. duantem82 on August 8th, 2008 11:58 pm

    We offer a Press Release Writing service, we also can submit to the top 50 press release sites.

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