ARPOd asked:


Any other suggestions on best practices of posting press releases on a wire?

Is there membership fees involved?

TERRANCE

2 Responses to “How much does it cost to post a press release on Business Wire?”

1. Christina9999 on July 11th, 2008 9:41 pm

   Usually there’s a fee to start an account, which can be around $60-90, then the release is about .50 to $1 a word depending on the distribution size. Obviously a national dispatch to all media will cost more than just mainstream media in one city or town. Photos are an additional cost and can be quite expensive.

   Another option is looking into a media list subscription. It’s about $800 a year for unlimited use and you can send your release to targetted journalists and producers.

2. Lyn Mettler on July 12th, 2008 11:12 am

   Actually, there is no membership fee, but you do have to become a member and then depending on how wide of a distribution you want, it ranges from $400-$600.

   Lyn Mettler
   Mettler Public Relations

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