Jun
23
Professionals only: When is the best time to send out a press release?
Filed Under Other - Advertising & Marketing
chikita797 asked:
I am running a car wash for JDRF at my job. We want to notify the radio stations and newspaper that we are having a car wash. I want to send out a press release. I took two PR classes, I just can’t remember what the best time to send out a press release is! Thanks for your help!
GERALDINE
I am running a car wash for JDRF at my job. We want to notify the radio stations and newspaper that we are having a car wash. I want to send out a press release. I took two PR classes, I just can’t remember what the best time to send out a press release is! Thanks for your help!
GERALDINE
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One Response to “Professionals only: When is the best time to send out a press release?”
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If you’re asking time of day: as a journalist, I get these things all day long. But speaking from my PR background, I think its best to see all mass mailings and news releases when I arrive at work in the morning - so the best time to send would be late in the day or after hours. The most important part is to keep it brief and if sending to multiple media outlets, bcc all the addresses. In about 4-7 days you could follow up with a phone call.
If you’re asking time of year: For a car wash event I would expect a release coinciding with the onset of warmer weather.