May

10

I’m about to send out my first press release?

Filed Under Other - Advertising & Marketing 

rob y asked:


I’ve produced a book for a certain niche (auto racing) and I’m selling it through my web site as an ebook. The press release I’ve made is pretty good and I’m confident in it - but I have a few questions:

1.) When I mail a press release, should I just include the press release in the envelope and nothing else?

2.) When mailing a release, should I put the editor on the envelope or is there someone else I should direct it to?

Thanks!

MARCIA

Comments

One Response to “I’m about to send out my first press release?”

  1. winters in buffalo on May 11th, 2008 3:11 am

    I regularly send out press releases, and unless I’m including it as part of a larger media kit with physical items that can’t be sent electronically, I always email them. Every editor I work with prefers getting them sent as email, usually as a .doc or .pdf attachment.

    Even when I first started out in PR, anyone that didn’t prefer email wanted a fax instead of snail mail.

    That said, if you’re targeting a specific reporter, send it to them. Otherwise, send it to the editor.

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